Joe Price - 25 years old from Ludlow

Joe's quest to be a top rally driver began at the age of 15 when he started saving for his own rally car.

Joe runs his own hydaulic supplies company JPS in his home town of Ludlow Shropshire.


Joe's approach is to try and drive as quickly as he can and develop his technique and individual style as he goes along.

His aim is to build a reputation as a fierce competitor, to go as quickly as possible with the machinery he has available to him and above all to enjoy the sport. He is a quiet young man who prefers to let his results do the talking. At the moment he has only just cracked the ice, his full potential has yet to be tapped.

Joe has a determination to succeed and if the right opportunities come his way he no doubt will.